CASE STUDY · LOCAL VISIBILITY
Statewide reach from one Google Business Profile, and no new locations.
194
website clicks from the profile in 90 days
33
direct phone calls
70.4%
website engagement rate
1
profile, zero new locations
THE CHALLENGE
A service area too big for one map pin
A pool builder served a wide region from one central base and was starting from zero online visibility. Google’s local results only reach a small radius around an address, and opening more physical locations wasn’t worth the cost.
THE APPROACH
Win the region, not just the neighborhood
Instead of hyper-local targeting, the work went after the state-level searches buyers use, like “pool builders” plus the state, and put every effort into one strong profile instead of spreading budget across new locations.
How it worked
State-level search targets
Prioritized the broader regional searches buyers in a large market use when they’re ready to hire, not just the ones near the office.
One profile, fully built
All the optimization went into a single Google Business Profile, so its strength wasn’t diluted across locations the business didn’t need.
Authority across the region
Built the signals that tell Google this business is the regional authority for the service, not just one local option.
What changed
In 90 days of peak season, the profile alone sent 194 website clicks and 33 direct calls. A 70.4% engagement rate on the site showed the visitors were the right audience, not just more traffic.
WHY IT MATTERS
Large service areas are common for pool builders, roofers and specialty contractors. Opening locations is an expensive way to buy reach. One profile, built properly for the whole region, can do the job.